Posh Is Opening Up a Designer Boutique?
Victoria Beckham is reportedly planning on opening up a boutique in L.A. to show off her fashion style. According to the People newspaper, the shop on Melrose Avenue in Beverly Hills will sell her own “dVb” denims, sunglasses, and handbags, as well as items from other designers.
Posh hopes to attract the fashion elite of L.A. to the store with support of her friends Katie Holmes and Eva Longoria. A source explained:
“Victoria wants to ensure she is as much of a fashion icon in the States as in the UK and this seems the ideal way to do it. Melrose Avenue is THE place to have a store if you are a designer, so if Victoria pulls it off it will do wonders to boost her status. There are plans for a massive ad campaign to coincide with it. Nothing will be done by halves. Victoria is also in talks to model the designs herself but may decide it would just be better to stick to the business side of things.”
Well, it would be smart of her to try and capitalize on the attention she’s getting from all of the media and support from her celeb friends. I have a feeling it would do pretty well.
